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Communication is key

There are so many opportunities for GS1 in healthcare, especially now as we are moving to a sector-wide adoption and implementation of GS1 Standards. Much of our work is focused on facilitating compliance with existing and developing regulatory and customer requirements, and that is where global harmonisation is crucial – we can leverage the global reach of GS1 Standards and the local impact of our network of MOs to engage local user communities to advance global standards.

However, our communication efforts are not without challenges! There is still a too-limited awareness amongst some healthcare stakeholders about GS1, our system of standards and its benefits; there is a true need for promotion and education, for keeping it simple and focused on patient safety and ROI. And with so many different stakeholders – governmental and intergovernmental bodies and regulators, manufacturers, wholesalers, distributors, healthcare providers, pharmacy retail, trade associations, solution providers – we must also ensure a neutral and consistent approach.

Leverage the global GS1 community for your communication

The Global Office and our global user group support the efforts of MOs to promote the adoption and implementation of global standards in healthcare: We develop global communication tools that can be leveraged locally, and we can facilitate sharing of tools and best practices between MOs.

Here are some more concrete ways you can leverage the work we’ve done and how you can contribute:

Case studies
How to leverage: Demonstrate the lessons learned and benefits of actual implementations with over 25 case studies from 10 different countries available
How to contribute: Share your case studies (we can translate it if necessary)

Electronic media
How to leverage: Available at GS1 Online where you’ll find presentations toolkit, video clips and pictures and more
How to contribute: Share your locally developed electronic media

Internet
How to leverage: Visit www.gs1.org/healthcare to leverage content and cross-link between national and global websites to improve search engine position for everyone.

Be sure to also see:
• GS1 Healthcare Group on LinkedIn
• GS1 Healthcare Channel on YouTube
How to contribute: Share content, resources, links, etc.

Newsletters (quarterly)
How to leverage: leverage content for local newsletter, distribute global newsletter to local mailing lists (or include your contacts in our global distribution list). View past newsletters.
How to contribute: Share content - send news from your country

Collateral
How to leverage: Available to you are GS1 Standards in the Healthcare supply chain brochure, Reference Book (annual), Position statements, Public policy fact sheets, and more.
How to contribute: Share your collateral

GS1 Healthcare Conferences
How to leverage: Join one or more of the global healthcare conferences (three per year in the different regions). Invite local stakeholders to join to experience the global reach of GS1 first hand and network with their peers.
How to contribute: Participate, involve your key stakeholders, suggest speakers

Press relations
How to leverage: Distribute press releases by the global user group or make use of global experts for interviews
How to contribute: Send press releases from your country

Looking for resources?

If you are looking for healthcare resources developed by GO or shared by MOs: visit GS1 Online and our website 

Contact

For more information or to share your communication material, contact Jan Denecker